LIFEAID Apparel

I enjoyed working on apparel the most over the course of my time at LIFEAID. The majority of the products on this page were made with instruction from Slack messages or phone calls with the head of apparel, Edlina Melehan. I got to have a lot of creative freedom and made pieces with the intention of pivoting away from activewear to more of a lifestyle brand. The "Beast" shirt was made as part of a leadgen giveaway, with a target audience of the crossfit community.

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