A collection of flyers I've designed over the course of this year. These compositions are shaped from rounds of rapid comping, iteration and client feedback.
The Body Shop Mock Rebrand
A tentative rebrand of The Body Shop inspired by the brand's beginnings in Berkeley. Referencing mid-century design tropes and striving to find a balance between classic and modern.
Between Time Place & Purpose
A booklet set in Univers, intended to aid a commemorative LACMA exhibit of the architect IM Pei. The end result followed rounds of sketching as well as a moodboard for reference. I have since moved away from using moodboard.
"Yuzu" Packaging and Branding
A package design exercise undertook in my Graphic Design 3 class, in collaboration with Farm Design. The directive was to create a package design as well as preliminary branding, for a fictional seltzer company, targeting a hip, younger feminine audience(YUZU). I additionally adapted Farm Design's process which includes a collage-based brandscape after initial sketching.
Curb Your Enthusiasm Packaging
An homage to Milton Glaser's Bob Dylan poster, but with Larry David's silhouette, as well as a limited edition packaging expanding upon the theme. Made with the Intention as a screener, or best of compilation to introduce a new viewer to the series.
A selection of looping animations I've made primarily for fun/study. The only exception is the flower power GIF which is rejected freelance work for a lifestyle/cannabis brand.
LIFEAID | Motion Graphics
Promotional content, looping animations and motion graphics primarily for LIFEAID instagram posts as well as an animatic for a banner ad. Creative Director: Gabe WIlson Project Manager: Stephanie Poon
LIFEAID | WODapalooza 2019 Social
A selection of images I masked and retouched in accordance with style guidelines, promoting the Crossfit event, Wodapalooza; for the client, LIFEAID Beverage Company. Creative Direction from Erik Gundersen and Gabe Wilson.
LIFEAID | F/W 2018 Apparel Lookbook
A lookbook I created on a tight timeline promoting the 2018 LIFEAID fall/winter collection. Project Manager: Stephanie Poon Creative Direction: Gabe Wilson and Edlina Melehan. Photography: Ray Zimmerman.
LIFEAID | Apparel Design
I enjoyed working on apparel the most over the course of my time at LIFEAID. The majority of the products on this page were made with instruction from Slack messages or phone calls with the head of apparel, Edlina Melehan. I got to have a lot of creative freedom and made pieces with the intention of pivoting away from activewear to more of a lifestyle brand. The "Beast" shirt was made as part of a leadgen giveaway, with a target audience of the crossfit community.